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December 10, 2014 – Small Business Growth Alliance (SBGA) Offers Virtual Gift Card Program through Its Business Management Platform

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The holidays are sneaking up on people nationwide, but it’s no secret that business owners feel this sentiment the most. Between changing up storefronts to ordering new seasonal inventory months in advance, there’s plenty of room for things to fall through the cracks. For example, gift card orders. Most plastic gift cards can take up to four weeks to be delivered during the holiday season, with customized gift cards taking even longer. For business owners who are looking for a faster and more efficient way to get gift cards out to their customers, the Small Business Growth Alliance (SBGA) has a quick solution that’s as quick and easy as two taps.

SBGA’s complete business management platform offers members a variety of back office solutions in the form of downloadable applications – from inventory and employee management to customer marketing and loyalty programs. With so many solutions in one simple platform, it’s no surprise that gift cards can also be easily managed through this system. The business management platform offers members a virtual gift card program that allows customers to buy, send, and redeem gift cards through their mobile phones or email addresses.

“Consumers are moving towards using their smartphones for everything – our team is leading that trend by equipping our clients with digital gift cards,” Nathan Jurczyk, SBGA’s Vice President of Operations explained. “With mobile wallets and the recent launch of Apple Pay™, fueling this transition to mobile, it only makes sense that gift cards should be digitally available.”

The virtual gift card application is simple and easy to use. With prompts for the cashier to use when selling cards, customers can choose to text or email a designated amount to themselves or as a gift to someone else, complete with personalized message. Once a virtual gift card is purchased, the customer immediately receives a text message or email with a QR code storing all of the card data. To redeem the card, the customer can simply print out the email or pull up the code on their smartphone and scan it at the time of payment.

“Not only are virtual gift cards cool, they’re cost effective. On average, virtual gift cards are only one-fifth the cost of a traditional plastic card,” mentioned SBGA’s Project Manager. “Plus, you never have to restock them.”

For business owners looking for even more profitability from their gift card system, they can issue virtual gift cards for returns, guaranteeing a return visit. With SBGA’s business management platform, it’s easy to bring a business into the digital age, and with virtual gift cards, it’s easier than ever to take your customers with you.

 

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